Some examples of recent clients and work include:
This job required me to review and rework guidance for online reading, in line with best practice for the web and Gov.uk style. Working with Scroll, I identified what to include and redesigned the content to fit an online structure suited to the client's needs.
I created a Greenpeace advertorial to appear in the Guardian's Weekend magazine. The advertorial painted a picture of what a future world could look like if some of the charity's key campaigns came to fruition, and prompted those who wanted to make this future a reality to leave a gift in their Will to Greenpeace.
I was asked to write copy for a temporary website supporting Why Poverty, a project involving a series of high-profile documentaries. The website was a resource to be used alongside the televised shows, allowing people to find out more about the causes of poverty and what might be done about it.
I write blogs for this local food initiative on an ad hoc basis, covering topics
such the popularity of craft beer and whether veganism may be able to save the world.
European Centre for Medium-Range Weather Forecasts
The client was refreshing its website and wanted to ensure that information was clear and accessible to its audience. Using the original website copy and source material provided, I created new content to meet these objectives.
London Foraging & Bushcraft
This small London-based business wanted to refresh its website to more clearly reflect its services. I advised on where changes might be made, and reworked content where the client felt it was needed.
The British Council
As Associate Advisor to the marketing and digital content team, I created a series of engaging case studies for the charity to evidence its impact.
I provided a series of blogs for this digital agency. The blogs gave the brand's customers (and potential customers) useful advice about improving their online presence, while also showcasing Make's knowledge and expertise.
Stuff Your Rucksack
When TV presenter Kate Humble was first launching her travel website Stuff Your Rucksack, I was asked by content agency Think to write a large number of case studies to inform visitors about the charities featured. The website encourages travellers to fill their rucksacks with unwanted items that might be needed by communities or charities in other countries.
I regularly produce branded and sponsored content for Guardian Labs and I'm an editor for a number of the Guardian's UK Professional Networks. Branded and sponsored content is written in a newspaper feature style, on a subject highlighting a brand's particular specialism. Content has covered topics such as child rights (Unicef), the circular economy (Philips), green travel (Direct Line), branding a business (Moo), marketing a business (Kia), digital data in schools (Microsoft) and future-proofing a charity (Zurich).
Consultancy/ideas generation for TV idents and sub-editing for scripts, to short timeframes.
Content marketing agencies
I'm in demand as a content writer and sub-editor for agencies connecting big-name brands to their customers. The British Heart Foundation, the Freemasons, O2, RBS, Butlins and Argos are among the organisations I've worked for over the years. Work has included brand and style guidelines for a Canadian trainline, a newspaper organisation and an architectural practice; as well as copy for a number of websites and customer-focused magazines. I've also written promotional copy and direct mail content. Agencies include August, Winkreative, Seven, John Brown Cedar and Think.